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A strong employment brand helps organizations attract and retain top talent while standing out in competitive markets. This session introduces HR leaders and managers to the principles of building and maintaining an authentic employment brand. Participants will learn how to highlight company culture, values, and employee experience to create a compelling narrative. Through interactive exercises, you’ll explore strategies for leveraging digital platforms, employee testimonials, and workplace programs that reinforce your brand. By the end, you’ll be prepared to enhance your organization’s reputation and position it as an employer of choice.